IP & FIRMS


Assets and heritage to preserve, develop the Intellectual Property

PME/PMI are major assets to market products and services highly valued by their customers: an uncanny ability of innovation, high responsiveness to expectations, a search of excellent quality, all led by real passion for entrepreneurship and to create value.

For example, in the consumer, the product innovation, quality has its existence in many strong attributes that make its success: a brand, packaging, recipes, flavours, manufacturing processes or industrial crafts, slogans advertising impacts - text, sound - a break with what is known.


Another example, in high technology???, they implement skills and knowledge to differentiate themselves from their competition, and become more and more international.


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Protect, defend and enhance the attributes of these products and services are fundamental acts of management for the entrepreneur: all or part of the company's assets are at stake Tools Intellectual Property (Trademarks, Patents, Secrecy, Designs, Domain names, copyrights) provide the key to "ensure" that heritage. These tools allow to build and maintain strong rights, against the third parties, with organisations and jurisdictions recognized, as securing exclusive benefits of ownership, in the multiple relationships they have developed.

The price of this necessary quality assurance / development par excellence, is related to R & D costs incurred, the challenges of development on certain domestic and international markets, risks being copied illegally, physical distribution, especially in complex markets like China, Russia, and on the Internet


For example: a product trademark or packaging subject to a registered design, a patented or secret manufacturing process, a product whose revenue is protected. All offer a higher potential argument against the distributor and / or consumers, power greater deterrent copying or counterfeiting, a higher potential opportunities in new markets, opportunities for major upgrading of the undertaking in the context of partial or total.


Professional practice of the profession of the Intellectual Property shows daily.
In addition, initiatives such as the implementation of the London Protocol are designed to promote the protection, by reducing the cost (stated as a major obstacle to the number of filings - which are considered as more cultural???). Below is a text with a pragmatic light on the practice of patenting for PME/PMI in the context of regulatory developments.

In conclusion, it is quite possible to be intelligent and economical in the strategy to protect and defend the strengths and heritage in pre-emptant territories through Intellectual Property???. This is not the prerogative of only large powerful groups. PME/PMI can also become successful through approaches.